Mission, Vision & Values


Our Mission

To ensure a financially vibrant future for agriculture and related industries, while fulfilling fiduciary responsibilities to our member-owners.


Our Vision

To provide financial services that will help rural America Grow.


Our Values

Five core principles guide our business objectives, strategies, and day-to-day decisions including how we engage externally and as a team:

MISSION-driven to partner with agriculture to strengthen rural America and feed the world.

VALUE people and compete for staff and clients by enhancing competitive offers with value-added programs and services.

RESULTS-focused with a passion to achieve the best possible outcome.

STEWARDSHIP of reputation, resources, and time.

KNOWLEDGE as a key to remaining competitive in an ever-changing world.